Digital Marketing (Hons) with Foundation Year

Intakes

January, June, October

Duration

4 years

Location

Manchester, London, Birmingham, Leeds

Awarded Degree

(Hons)

The Digital Marketing (Hons) with Foundation Year program is designed for students who need additional preparation before starting a full degree program. This pathway is available at universities in London, Birmingham, Leeds, Manchester, and online, ensuring flexibility and accessibility for all students.
The foundation year focuses on building essential academic and professional skills, such as critical thinking, communication, and problem-solving. It also introduces students to key digital marketing concepts, including social media marketing, content creation, and data analytics. Upon successful completion of the foundation year, students progress to the three-year Digital Marketing (Hons) program, where they can specialize in areas such as Search Engine Optimization (SEO), Digital Advertising, or E-commerce Strategies.

Foundation Year: Introduction to Digital Marketing, Academic Skills Development, Principles of Business, Basic Economics, and Financial Literacy.
Year 1: Principles of Marketing, Digital Marketing Fundamentals, Content Creation, and Data Analytics.
Year 2: Social Media Marketing, Search Engine Optimization (SEO), Digital Advertising, and Consumer Behavior.
Year 3: Advanced Digital Marketing Strategies, E-commerce, Global Digital Marketing, and a Capstone Project or Dissertation.

Careers and Opportunities:

Graduates of the Digital Marketing (Hons) with Foundation Year program are well-prepared for a variety of roles, including:

Digital Marketing Manager
Social Media Strategist
SEO Specialist
Content Marketing Manager
E-commerce Manager

The foundation year ensures that students have a strong academic base, making them competitive in the job market and ready to tackle the challenges of the digital marketing field.

You may be eligible for financial assistance from the UK Government to help with your tuition fees and living expenses while you study.

Tuition Fee Support– Covers the full cost of your tuition fees, paid directly to your university.
Maintenance Support – Helps with living expenses such as rent, food, and travel while you study.
Non-Repayable Grants – Depending on your circumstances, you may also qualify for additional financial support.

This funding can make higher education more accessible and affordable, allowing you to focus on your studies without financial stress.

Your Pathway to Education:

We offer flexible entry routes to help you achieve your academic and career goals. Whether you have formal qualifications or relevant work experience, there’s a place for you!

Education Route:

You can qualify if you have:

A Level 3 qualification (equivalent to 60 credits or 80 UCAS tariff points) OR