During the course, students will develop a comprehensive understanding of business functions, operations, and cutting-edge technologies across a variety of industries. Additionally, the program focuses on building personal and management attributes through dedicated skills-related modules, enhancing soft skills and leadership capabilities. By learning research and data analysis techniques using academic and industry-focused texts, articles, and reports, students will gain a deeper understanding of contemporary business and management practices, along with the ability to analyze practical case studies from international organizations.

A key feature of the program includes the use of business simulation software, enabling students to manage a virtual business as their own enterprise. This involves overseeing marketing, sales, finances, people, product development, operations, and supply chain activities. This hands-on experience allows students to practice making critical decisions in a safe environment, helping them develop the ability to interpret commercial information and apply their knowledge effectively to generate profits.

Students will also benefit from access to the Enterprise Incubator throughout the program. This resource provides additional software, real-world mentors, and industry experts for practical insights. The incubator facilitates social learning among classmates, promoting collaborative skills and offering valuable networking opportunities with fellow professionals.