Intakes
October, January, July
Duration
Location
Birmingham, Leeds, Manchester, London
Awarded Degree
BSc (Hons) Digital Marketing With Foundation Year
Course details and modules
The foundation year modules provide a tailored introduction to university study, equipping you with essential academic skills and subject-specific knowledge to support your success throughout your degree. Starting with the fundamentals of business, the program gradually builds the technical expertise required for a career in digital marketing. Key industry-relevant topics include social media management, SEO, CX/UX design, content management, digital communications, brand management, and data analytics.
Digital Resource Hub
The Digital Resource Hub enhances your digital marketing education with practical certifications and valuable resources. You’ll gain free access to training in web analytics, SEO, email marketing, social media marketing, digital advertising, website development, copywriting, and graphic design from renowned platforms such as Google, HubSpot, LinkedIn Learning, Adobe, and others. The Hub also features up-to-date podcasts, videos, and articles, ensuring you stay informed about the latest trends and advancements in the digital marketing industry.
The course emphasizes collaboration, encouraging you to work closely with your peers to share professional experiences, grow as a group, and build a strong international network of like-minded professionals. These relationships can continue to inspire and support you well beyond the completion of your studies.
You will also benefit from learning under an expert academic team with extensive business, consultancy, and research experience. Many of these professionals have published work in leading academic journals, bringing cutting-edge insights directly into the classroom.
Modules
Foundation Year modules
- Preparing for University Success
- Exploring the Business Environment
- Advancing your Academic Skills
- Becoming an Effective Leader
- Planning for Your Future Success
- Investigation & Innovation Project
Level 4
- Understanding Digital Marketing (20 credits)
- Content Production (20 credits)
- Audience Fundamentals (20 credits)
- Managing Social Media (20 credits)
- Building Digital Platforms (20 credits)
- Resource Management (20 credits)
Level 5
- Digital Advertising (20 credits)
- Search Engine Optimisation and Copywriting (20 credits)
- User Experience Design (20 credits)
- Digital Marketing Campaigns (20 credits)
- Research for Digital Marketing (20 credits)
- Digital Internship (20 credits)
Level 6
- Digital Marketing Analytics (20 credits)
- Global Brand Management (20 credits)
- Digital Marketing Strategy (20 credits)
- Strategic Customer Experience Design (20 credits)
- Digital Public Relations (20 credits)
- Digital Marketing Showcase (20 credits)
Eligibility
- At least 3 GCSE passes or equivalent. If your qualifications are older than 3 years, we would also ask to see a professional CV.
- Applicants may be considered based on a minimum of 12 months of professional work experience in a business or marketing-related field, evidenced by a CV and reference if they do not meet the qualification requirements.
English proficiency
- IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent
- Alternatively, evidence you have previously studied in English, such as a letter to show that the medium of Instruction was in English, can be accepted.