This course equips you with a deep understanding of business fundamentals and insights into how organisations function, preparing you to become a skilled and informed practitioner, leader, or entrepreneur.

Throughout your studies, you will explore business functions, operations, and cutting-edge technologies across a variety of industries. Dedicated skills-related modules will help you develop essential personal and management attributes, including leadership and soft skills. By learning research and data analysis techniques using academic and industry-focused texts, articles, and reports, you’ll gain a comprehensive understanding of contemporary business and management practices. Practical case studies from international organisations will further enhance your analytical capabilities.

Using advanced business simulation software, you’ll have the opportunity to manage a virtual business as if it were your own. This hands-on experience involves making critical decisions in areas such as marketing, sales, finance, people management, product development, operations, and supply chain management. This approach helps you refine your ability to interpret commercial information and apply your knowledge to achieve profitability in a simulated environment.

Additionally, you’ll have access to the Digital Enterprise Hub, a valuable resource offering industry-focused software, expert mentorship, and networking opportunities. The Hub also supports collaborative learning with your peers, fostering teamwork and professional connections that will benefit you throughout your career.